Marketing

CAPE COD, Mass. - Commissioner of the Eastern College Athletic Conference (ECAC^®) Rudy Keeling and Eident Sports Marketing announced today that the conference has named Avis Rent A Car and Budget Rent A Car the official car rental companies of the ECAC. As part of the alliance, ECAC members will receive car rental discounts of up to 25 percent on Avis rentals and up to 20 percent on Budget rentals.

"We are committed to developing relationships that support the ECAC mission and provide our members, officials and staff with valuable offers," said Keeling. "We are excited to be associated with Avis and Budget - two well-respected, widely recognized and high-quality transportation services brands."

Kaye Ceille, senior vice president of global travel and partnership sales said, "We are pleased to be affiliated with the ECAC.  Its members will not only enjoy saving on well-maintained vehicles, they will also benefit from the world-renowned Avis ‘We Try Harder' service as well as the great value that Budget delivers."            

For more information or to start saving on Avis and Budget rentals, members can visit www.avis.com/ecac or www.budget.com/ecac.

The ECAC Corporate Partner Program is dedicated to developing relationships with commercial entities that are committed to the mission of the ECAC, support the ideals of intercollegiate athletics, value the pursuit of excellence on and off the field of play, and serve the needs of the membership. The Corporate Partner Program offers a wide range of marketing opportunities, including, but not limited to, championship naming rights, entitlement rights to student-athlete recognition programs, and official supplier designations.

About Avis
Avis Rent A Car System, LLC and its subsidiaries operate one of the world's leading car rental brands, providing business and leisure customers with a wide range of services at approximately 2,200 locations in the United States, Canada, Australia, New Zealand and the Latin American / Caribbean region. The company is a wholly owned subsidiary of Avis Budget Group, Inc. (NYSE: CAR).  For more information visit www.avis.com.

About Budget
Budget is one of the world's best-known car rental brands with approximately 3,400 locations in more than 125 countries.  Budget is owned by Avis Budget Group, Inc. (NYSE: CAR), which operates and franchises the brand throughout the world.  For further information, visit www.budget.com.

About the ECAC^®
The ECAC is the nation's largest athletic and the only multi-divisional conference with 320 Divisions I, II, and III colleges and universities from Maine to North Carolina and westerly to Illinois. Established in 1938, the ECAC, a non-profit service organization, sponsors more than 100 championships in 37 men's and women's sports, assigns more than 4,400 officials in 12 sports, administers nine affiliate sports organizations and six playing leagues and recognizes more than 2,500 student-athletes in 23 sports through the public relations arm of the conference. The ECAC serves as the primary conference for select members in the sports of men's and women's ice hockey, and men's lacrosse.

About Eident Sports Marketing
Eident Sports is a full-service event management and sports marketing company based in Providence, Rhode Island.  Eident has several properties in the region, ranging from turn-key sporting events to sponsorship sales alliances with key partners. For more information on Eident's events and offerings, please visit www.eidentsports.com