Marketing

March 31, 2009

ECAC and FieldTurf Tarkett® Partnership Renewed

CAPE COD, Mass. - Commissioner of the Eastern College Athletic Conference (ECAC®) Rudy Keeling announced today that the conference has reached a renewal agreement with FieldTurf Tarkett® for the 2009 year. FieldTurf Tarkett® continues to be heavily involved in ECAC football events as they will remain a naming sponsor of the Eastern College Football Banquet and all Division I, II, and III Teams of the Year honored. The company also has the rights as naming sponsor of the weekly ECAC Lambert Meadowlands Football Poll.

FieldTurf Tarkett® will also remain the naming sponsor of the Division II ECAC Basketball Championships, as well as the ECAC Divison I Indoor and Outdoor Track and Field Championships.

"We have always had an outstanding relationship with FieldTurf Tarkett," said Keeling. "Their products are top notch and we are proud to have several of our members playing on their surfaces."

 "FieldTurf is a proud supporter of amateur athletics and is a proud partner of the ECAC," commented FieldTurf Tarkett CEO Joe Fields "We are proud to have numerous ECAC members play on our turf, track, and basketball surfaces"

The ECAC Corporate Partner Program is dedicated to developing relationships with commercial entities that are committed to the mission of the ECAC, support the ideals of intercollegiate athletics, value the pursuit of excellence on and off the field of play, and serve the needs of the membership. The Corporate Partner Program offers a wide range of marketing opportunities, including, but not limited to, championship naming rights, entitlement rights to student-athlete recognition programs, and official supplier designations.

About FieldTurf Tarkett®
FieldTurf Tarkett® provides synthetic turf surfaces for sports ranging from football to baseball with the philosophy that it should have as natural a feel as possible. All FieldTurf® products share the same ideals, as they are: playable in all weathers, low maintenance, and unlimited in playing time. FieldTurf® has installed many high profile fields such as the soccer surface at Camp Nou in Barcelona, Spain for the 2000 Champions League rounds, Gillette Stadium (both soccer and football), and the Ohio State Buckeyes football surface.

About the ECAC®
The ECAC is the nation's largest athletic and the only multi-divisional conference with 319 Divisions I, II, and III colleges and universities from Maine to North Carolina and westerly to Illinois. Established in 1938, the ECAC, a non-profit service organization, sponsors more than 100 championships in 37 men's and women's sports, assigns more than 4,400 officials in 12 sports, administers nine affiliate sports organizations and six playing leagues and recognizes more than 2,500 student-athletes in 23 sports through the public relations arm of the conference. The ECAC serves as the primary conference for select members in the sports of men's and women's ice hockey, and men's lacrosse.

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