Marketing

April 6, 2009

ECAC Names K&K Insurance Official Intercollegiate Athletic Insurance Company

CAPE COD, Mass. - Commissioner of the Eastern College Athletic Conference (ECAC®) Rudy Keeling announced today that the conference has reached an agreement with K & K Insurance, a leading provider of sports, leisure, and entertainment insurance products. As the Official Intercollegiate Athletic Insurance provider for ECAC member institutions, K & K Insurance will offer the conference membership with program development, underwriting, loss control, claims, and general liability insurance.

In addition, K & K Insurance Group will be the presenting sponsor of the ECAC Reception at the annual 2009 NACDA Convention in June and has been granted booth space at the 2009 ECAC Convention and Trade Show.

"We are eager to welcome the K & K Insurance Group into our Corporate Partner Program," said Keeling. "They have had extensive experience in providing insurance in the sports and entertainment industry, and have done so with an experienced and dedicated staff."  

"We're excited to have entered into a partnership with the ECAC," said K & K Vice President of Sports Division Tim McGee. "With 319 member schools across all NCAA Divisions, we view this opportunity as a means to grow our visibility in intercollegiate athletics.  Most importantly, our myriad of products will now be marketed to ECAC schools, with the hope of providing superior insurance coverage and service.  Our goal is to help minimize risk through the purchase of insurance products, which have been created specifically for intercollegiate institutions.  Dating back to 1952, K&K has been an innovator in insurance and risk management services to the sports, leisure and entertainment industry."

The ECAC Corporate Partner Program is dedicated to developing relationships with commercial entities that are committed to the mission of the ECAC, support the ideals of intercollegiate athletics, value the pursuit of excellence on and off the field of play, and serve the needs of the membership. The Corporate Partner Program offers a wide range of marketing opportunities, including, but not limited to, championship naming rights, entitlement rights to student-athlete recognition programs, and official supplier designations.

About K & K Insurance
For over 50 years, K&K Insurance has been recognized as the leading provider of sports, leisure and entertainment insurance products. As one of the largest Managing General Underwriter in the United States, we perform a variety of traditional insurance company functions on behalf of the insurance companies we represent, allowing us to provide exceptional service in: program development; sales & marketing; underwriting; policy issuance & administration; loss control; and claims. K&K Insurance Group is a subsidiary of Aon Corporation and employs 275 people in its headquarters in Fort Wayne, Indiana.

About the ECAC®
The ECAC is the nation's largest athletic and the only multi-divisional conference with 319 Divisions I, II, and III colleges and universities from Maine to North Carolina and westerly to Illinois. Established in 1938, the ECAC, a non-profit service organization, sponsors more than 100 championships in 37 men's and women's sports, assigns more than 4,400 officials in 12 sports, administers nine affiliate sports organizations and six playing leagues and recognizes more than 2,500 student-athletes in 23 sports through the public relations arm of the conference. The ECAC serves as the primary conference for select members in the sports of men's and women's ice hockey, and men's lacrosse.

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