Marketing

CAPE COD, Mass. - The Eastern College Athletic Conference and Eident Sports Marketing announced today that Sherbrook SBK Hockey Company will provide ice hockey goaltending equipment buying programs to the ECAC membership, and be the Official Goaltending Equipment Provider for the ECAC Division III Hockey Leagues. SBK will also generously support the Asa. S. Bushnell intern program through an annual sponsorship.

"This partnership will provide quality goalie equipment for our hockey leagues and will offer our membership outstanding benefits including free shipping," said ECAC Commissioner Rudy Keeling. "Sherbrook will enhance our services immensely." 

"Sherbrook SBK Hockey is proud and privileged to be associated with the Eastern College Athletic Conference," said Sherbrook SBK President Georges Guilbalt. "It is a fine and great opportunity for SBK Hockey to showcase their Canadian made professional products."

The ECAC Corporate Partner Program is dedicated to developing relationships with commercial entities that are committed to the mission of the ECAC, support the ideals of intercollegiate athletics, value the pursuit of excellence on and off the field of play, and serve the needs of the membership. The Corporate Partner Program offers a wide range of marketing opportunities, including, but not limited to, championship naming rights, entitlement rights to student-athlete recognition programs, and official supplier designations.

About Sherbrook SBK Hockey Company:
Sherbrook is a young company with years of experience dedicated to hockey players with attitude and passion, SBK Hockey offers a full line-up of composite hockey sticks and protective equipment, in association with its distributor Southern Sports Supply. Sherbrook SBK Hockey currently has 32 distributors in Europe, Japan, and Korea.

About the ECAC®
The ECAC is the nation's largest athletic and the only multi-divisional conference with 319 Divisions I, II, and III colleges and universities from Maine to North Carolina and westerly to Illinois. Established in 1938, the ECAC, a non-profit service organization, sponsors more than 100 championships in 37 men's and women's sports, assigns more than 4,400 officials in 12 sports, administers nine affiliate sports organizations and six playing leagues and recognizes more than 2,500 student-athletes in 23 sports through the public relations arm of the conference. The ECAC serves as the primary conference for select members in the sports of men's and women's ice hockey, and men's lacrosse.

About Eident Sports Marketing
Eident Sports is a full-service event management and sports marketing company based in Providence, Rhode Island.  Eident has several properties in the region, ranging from turn-key sporting events to sponsorship sales alliances with key partners. For more information on Eident's events and offerings, please visit www.eidentsports.com