ECAC Announces a New Partnership with KLAS Shoes; ROTASOLE Pivotal Technology to ECAC
CAPE COD, Mass. – The Eastern College Athletic Conference (ECAC®) and Eident Sports Marketing announced today that the conference has reached a three-year agreement with KLAS Shoes, LLC. Rotasole, a brand exclusively and globally licensed by KLAS Shoes, is a shoe that is particularly innovative for anyone who is active. Rotasole is the preferred brand of ECAC officials because of its new innovate patented technology that has been medically proven to relieve stress in the joints during physical activity of wearers via its pivotal technology.
“I am excited to announce the ECAC will be partnering with KLAS Shoes and Rotasole,” said ECAC Commissioner Rudy Keeling. “KLAS Shoes provides great footwear and customer service which will prove to be very beneficial for our ECAC officials. Rotasole’s patented technology offers tremendous benefits to our officials, especially since they are constantly running, turning and twisting. We feel this is the beginning of a great new partnership.”
“KLAS is enthusiastic about the opportunity to partner with the ECAC,” said President and Partner of KLAS Shoes, Charles Liberge. “Our Rotasole product was specifically designed and developed to help athletes at any level, as well as individuals who place strain and stress on their ankles, knees and hips during normal physical activities. Being able to reach so many of these individuals who may use our products and for the ECAC to understand and promote the benefits of our products is a powerful, dynamic partnership.”
The ECAC Corporate Partner Program is dedicated to developing relationships with commercial entities that are committed to the mission of the ECAC, support the ideals of intercollegiate athletics, value the pursuit of excellence on and off the field of play, and serve the needs of the membership. The Corporate Partner Program offers a wide range of marketing opportunities, including, but not limited to, championship naming rights, entitlement rights to student-athlete recognition programs, and official supplier designations.
About KLAS Shoes
KLAS delivers true worth to the retailer and consumer
across all branded and unbranded products within its stable of
brands. When designing and developing product, KLAS takes into
account the ever-changing economic environment, the changes in
population demographics and the retail marketplace to insure each
brand exceeds the needs and expectations of the KLAS customer. KLAS
conducts its business with the utmost level of integrity and
respect for its product, its people, its retail partner and the
consumer. KLAS will continually build loyalty and trust across all
segments of its business in order to maximize deliverables to the
consumer.
KLAS Shoes is the Exclusive Global Licensee of the Rotasole brand and the Rotasole Technology. The Company owns the KLASFITä, STROLL EEZä and Roc-A-Boutsâ brands. KLAS Shoes is headquartered in Bedford, Massachusetts, USA. For more, please visit www.KLASshoes.com.
About the ECAC®
The ECAC is the nation’s largest athletic and the
only multi-divisional conference with approximately 300 Divisions
I, II, and III colleges and universities from Maine to North
Carolina and westerly to Illinois. Established in 1938, the ECAC, a
non-profit service organization, sponsors nearly 100 championships
in 37 men’s and women’s sports, assigns more than 4,400
officials in 12 sports, administers nine affiliate sports
organizations and six playing leagues and recognizes more than
2,000 student-athletes through the public relations arm of the
conference. The ECAC serves as the primary conference for select
members in the sports of men’s and women’s ice hockey,
and men’s lacrosse.
About Eident Sports Marketing
Eident Sports is a full-service event management and
sports marketing company based in Providence, Rhode Island.
Eident has several properties in the region, ranging from turn-key
sporting events to sponsorship sales alliances with key partners.
For more information on Eident's events and offerings, please visit
www.eidentsports.com.
