Cape Cod, Mass. - Commissioner of the Eastern College Athletic Conference (ECAC) Rudy Keeling has announced the hiring of Shane Brey as director of marketing and Matt Fogg as coordinator of marketing and sport administration. 

Brey will be responsible for identifying, cultivating, and selling corporate sponsorship packages. He will manage the ECAC’s marketing initiatives, and work to develop short and long-range strategies to enhance the ECAC’s efforts in this area. In addition, Brey will serve as the ECAC liaison to the ECAC marketing committee and outside marketing firm. He will serve as the primary point person for the annual ECAC Trade Show.

“Shane will be exactly what is needed to increase the ECAC’s marketing efforts,” said Keeling. “With his background and connections, I think he will help us take a giant step forward in selling our conference and enhancing the benefits to our membership.”

Brey, a 1994 graduate of Salisbury State University with a bachelor’s degree in leisure studies, comes to the ECAC from Riverfront Development Corporation of Delaware, where he served as the promotions, marketing and events manager for the past five years. Prior to that, Brey was the supervisor of events at the University of Delaware from 1998-2005. In that role, he helped to plan and direct all home athletic contests for the Blue Hens. During the 1996-97 season, Brey was an assistant basketball coach at Delaware for his brother, Mike Brey, now the head basketball coach at Notre Dame.

Brey hails from an athletic family as his father, Paul Brey, was a high school athletics director in Maryland, while his mother, the former Betty Mullen, was the women’s swim coach at George Washington, and perhaps the family’s most accomplished athlete. She attended Purdue University and swam for the AAU team in West Lafayette while attending school. For a time, she held the world record in the 100-yard and 100-meter butterfly events and competed with the U.S. team at the 1956 Olympics in Melbourne, Australia. She still competes in masters swimming events and is a member of the Indiana Swimming Hall of Fame, located in Indianapolis. In addition, her brother Jack Mullen played guard at Duke on that school’s first Atlantic Coast Conference championship team in 1960. Brey’s sister, Brenda, swam competitively at LSU.

Fogg will be responsible for the coordination and fulfillment of sponsorship assets and deliverables. He will also assist the director of marketing with sales, licensing, market research, and development of promotional materials. Fogg, who spent the 2009-10 year as the Bushnell championships assistant, will work with the directors of sport administration on the branding and coordination of ECAC championship events. He will also have a significant role in the planning, marketing and execution of the annual ECAC Convention and Trade Show.

“Matt is the perfect complement to our marketing and championships,” said Keeling. “His knowledge and demeanor make him the perfect person to oversee the fulfillment of our ECAC contracts both on the business and athletic end.”

Fogg, a 2007 graduate of Hobart College, worked as a staffing consultant before coming to the ECAC in March of 2009. At Hobart, Fogg was an assistant captain of the club hockey team and now is an NCAA certified on-ice official for division II and III men’s and women’s ice hockey, and is a member of the ECAC ice hockey officiating bureau.

About the ECAC®
The ECAC is the nation’s largest athletic and the only multi-divisional conference in the country with approximately 300 Division I, II, and III colleges and universities. The ECAC stretches from Maine to North Carolina and westerly to Illinois. Established in 1938, the ECAC, a non-profit service organization, sponsors nearly 100 championships in 37 men’s and women’s sports and assigns more than 4,400 officials in 12 sports. The ECAC also administers nine affiliate sports organizations and six playing leagues.